Monday, August 18, 2014

Real Moms, Real Solutions

by Jodi Mesnick, Founder of Baby Cargo

Last week I was out shopping—I was feeling a little PMS and needed a boost—a cute shirt always fills the void. Anyway, as I shopped this very cute boutique I saw a fellow mom with a bag hanging low off one handle of her umbrella stroller. At that moment I did something that was not in my comfort zone.  But at that moment I was thinking as a peer—a mom who had experienced a heavy bag dragging low and I wanted to share my “gem”….. I had a solution.

Instead of force-feeding her a sales pitch on the Baby Cargo Georgi Bag I asked her simply, “Does that bag help you or do you just manage?”  Quickly I learned that she had just come into town and that she had been in search of a bag that would be good for travel—as well as for a month on the beach with 2 kids under 4.  In the end she never found “the bag” and just used another diaper bag.



I took my Georgi Bag off my shoulder and quickly slid it over her stroller handles to show how easy the bag was to use with and umbrella stroller!



As the company owner of Baby Cargo I get my “ideas” from experience, moms and research. It was music to my ears to hear her call-out the features we designed with real moms in mind and what she loved!  

Chic style (check!), it was lightweight (check!) and she LOVED how easily it worked with her stroller (check!).  I gave her my business card and a link to purchase the bag.

Last night she emailed me to tell me, “You were so kind to let me know about the prefect bag for my stroller. I truly think it will change my life!! Before traveling here I was looking so badly for a bag to fit all of the baby stuff to carry on the plane and I ended taking 3 different bags."



Baby Cargo was born because I wanted to give real moms, real solutions for everyday situations and challenges we face as moms.  As a small company owner without BIG brand recognition it is challenging.  I have always believed great product sells - brand is second!  So I got my fashion fix, a beautiful dress (brand unknown) from my favorite shop in East Hampton, Clic, and validation that I love what I do for work!

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